is the study of how people exchange their information through mass media to large segments of the population at the same time with an amazing speed. In other words, mass communication refers to the imparting and exchanging of information on a large scale to a wide range of people. It is usually understood for relating newspaper, magazine, and book publishing, as well as radio, television and film, even via internet as these mediums are used for disseminating information, news and advertising. Mass communication differs from the studies of other forms of communication, such as interpersonal communication or organizational communication, in that it focuses on a single source transmitting information to a large number of receivers. The study of mass communication is chiefly concerned with how the content of mass communication persuades or otherwise affects the behavior, the attitude, opinion, or emotion of the person or people receiving the information.
Normally, transmission of messages to many persons at a time is called Mass Communication. But in complete sense, mass communication can be defined as the process through which a message is circulated extensively among people nearby & also throughout far extending areas such as entire countries or the globe.
Mass communication is the process of transmitting messages to a large number of scattered audiences.
Through mass communication, information can be transmitted quickly to a large number of people who generally stay far away from the sources of information. Mass communication is being done through many mediums, such as radio, television, social networking, billboards, and newspapers.